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Venue Consultancy
OUR VENUE CONSULTANCY
OUR VENUE CONSULTANCY
Let us help you maximise the potential of your event space
Let us help you maximise the potential of your event space
Sales & Marketing
Support
The lack of well targeted and effective Sales & Marketing strategy can lead to poor sales, directing resources to the wrong priorities and frequently empty meeting rooms.
We can help with the sales & marketing of your conference, meetings and events space. From developing a winning sales & marketing plan to full implementation of an effective sales process.
We can work with you as an outsourced service or we can work with your existing sales team, providing training and mentoring in the subtle art of venue sales development.
Business Development
Support
We can help you with proactive sales activities to help generate new business and develop strategies for managing and growing existing database.
Are you looking to target a new market?
Want to reinforce your proactive team but not sure you can afford a permanent head?
We can be your Business Development Manager without the additional fixed employee costs. We undertake tasks such as telesales, telemarketing and work on specific campaigns.
Revenue Management
Support
If you think your venue is too small to apply revenue management principles, you are wrong.
A good revenue strategy can help you to enhance the value of your meeting rooms, capture optimal profitability whilst developing better relationships with your key clients.
The challenge to sell the right rooms, to the right customer, at the right time and price requires operator skills and techniques such as diary management, yield and forecasting, pricing and product mix. We can help your team develop these skills.
Service Improvement
Support
Let us help you develop effective and efficient venue operations that will be rewarded with repeat clients, referrals and higher client spend.
We devise and document standard operating procedures tailored to your venue and assist with implementation and training.
From the friendly greeting at your reception, to a confident sales negotiation, we deliver industry standard training to help your team develop operational excellence and deliver exceptional service.
Database Management
Support
Your customer database really comes into its own with existing clients - after all, that is the essence of 'relationship'.
As a venue owner or operator, you may have a large database of customers but might not be making the best use of this. There may be reasons for this, your sales or events team are too busy dealing with existing enquiries or you simply lack the dedicated time to harness this data.
We carry out datacleansing, customer profiling and we can help your venue devise and implement CRM strategies such as Account Management to improve customer engagement and retention.
Strategy Planning
Support
Without a coherent strategy, your venue does not have identifiable business objectives. A lack of objectives means your company does not have a clear vision for the future.
In addition, your business lacks the focus needed to achieve corporate goals and develop plans that will move the company forward. In some cases, your venue may achieve a level of success and then stall.
Strategic planning helps you avoid the stall and provides clear direction. We can help you with strategy planning including market research, pre-opening services, competitor analysis and so on.
vision - expertise - innovation
We help you deliver results!
FREE INITIAL CONSULTATION.NO OBLIGATION
Wherever you are in your venue's journey, whether you are just starting up or trying to take your business to the next level, you can leverage on our years of expertise and track record of setting up and growing successful event venues making multi-million pound revenue and profits.